Sunset Boulevard (also known as Sunset Blvd.) is a 1950 American film noir directed and co-written by Billy Wilder, and produced and co-written by Charles Brackett. It was named after the boulevard that runs through Los Angeles and Beverly Hills, California. The film stars William Holden as Joe Gillis, an unsuccessful screenwriter, Gloria Swanson as Norma Desmond, a faded silent movie star who draws him into her fantasy world where she dreams of making a triumphant return to the screen with Erich von Stroheim as Max Von Mayerling, her butler and ex-husband. The print measures 30 x 40 cm / 12 x 16 inches and has a black mount and a 2 cm black frame.